Fund Raising and the Psychology of Words

(taken from

9 Effective Words for Fundraising

According to Shang, there are nine adjectives that Americans use to describe a moral person: [Tweet this quote!]

1. Kind
2. Caring
3. Compassionate
4. Helpful
5. Friendly
6. Fair
7. Hard-working
8. Generous
9. Honest

Select a couple of adjectives from this list and weave them into your ask. Make the connection for your supporters between the act of a contribution and their innermost perceptions of who they are as individuals.

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